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Reshaping Cannabis Industry Expectations

Las Vegas, NV – Woody Goulart, known as “Dr. Woody” because of his doctoral degree in communications, is reshaping cannabis industry expectations with his cannabis coaching and personalized learning online.

The accepted standard in the training of marijuana dispensary employees is to focus upon what is being sold to customers (the product) and the benefits brought on by the product. “To place a strong emphasis upon cannabis products or their benefits can be an unwise choice,” says Woody Goulart, “especially due to wide differences in how medical marijuana customers shop inside dispensaries compared to recreational customers.”

As a card-carrying Nevada medical marijuana customer who is also over 65, Goulart says he has experienced Las Vegas dispensary employees who behaved uncomfortably and communicated awkwardly with older customers. “They behaved as if they felt older customer did not belong there,” Goulart said. Such experiences motivated him to fine-tune his Las Vegas business and life coaching efforts to include cannabis industry sales skills training and mentoring of dispensary employees. He is a regular appearing at various public Las Vegas cannabis education events.

His skill-building instruction for employees is a 7-hour cannabis industry sales and customer service skills coaching program delivered online to any device. This professional service is intended for use in any U.S. location where medical marijuana is legally available.

“The trick I found is to offer sales and customer service skills coaching service that is attractive to cannabis industry employees. I hope current and future cannabis industry employees will jump in and take my skills coaching and learn exactly how to use trustworthy methods of adapting what you say and how you frame it when you talk to dispensary customers,” Goulart says.

He notes that older industries already rely upon such consultative sales approaches. He explains, “The cannabis industry is rapidly evolving today. The best dispensary sales and customer service efforts are going to be those where employees confidently adapt their approach and communication individually to satisfy each customer differently as needed.”

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Dr. Woody at Las Vegas Cannabis Education Event

Dr Woody at Las Vegas Cannabis Education event May 26, 2019

Selling Cannabis to Customers Age 50 Plus: Shortcuts to Mastery of Cannabis Sales and Customer Service Free Download from May 26, 2019 event | Las Vegas Budtender Fight Club Cannabis Education Event [archive]

About Dr. Woody


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